OVERVIEW
My work experience is diverse, but my activities can be categorized into three primary functions all of which are underlined by a strong subject matter expertise in the life sciences.
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CURRENT EMPLOYMENT
Kognito
Head of Product, Healthcare 2020 - Present Delivering AI-powered virtual human simulations used by Schools of Health Professions, Health Systems, and Health Plans to train, test, and track healthcare provider interpersonal and therapeutic communication skills. Key Achievements:
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PREVIOUS EMPLOYMENT
Kognito
Senior Director, Business Development 2018 - 2020 Head of strategic partnerships and new market development for Healthcare vertical working directly with Chief Executive. Key Achievements:
Singh Life Sciences
CEO & Principal 2018 DDB Health
Vice President, Channels & Innovation 2016 - 2017 Digital strategy and analytics department head for West Coast office, organizational lead in development of novel tactics and campaigns that expand business operations into new marketing channels. Business Development
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In 2009 I set out to build an independent consulting practice with the intellectual freedom to pursue my interests. In the years since I have tackled projects that excite me and developed the skills necessary to exceed my clients' expecations. The following is a look back at my engagements as Principal of Van Ness Consulting.
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Corporate Transition and rebrand
Purpose: Sustain ongoing marketing functions during personnel and protocol changes. Update all franchise assets to the Mallinckrodt corporate brand, concomitantly assess alignment of each asset with core claims and broader marketing mix. Duration: 6 months Method/Research:
Segmentation Implementation and Training
Purpose: Drive sales force adoption of physician segmentation and segment selling process. Duration: 1 month Method/Research:
Sample Promotion Strategy
Purpose: Develop sample promotional strategy that increases product trial without cannibalizing revenue. Duration: 1 month Method/Research:
Data Warehouse Needs Assessment
Purpose: Identify Duration: Method/Research: Deliverables: Outcome: Patient Access and Fulfillment Working Group
Purpose: Duration: Method/Research: Deliverables: Outcome: 2016 Brand Planning
Purpose: Duration: Method/Research: Deliverables: Outcome: Patient Starter Kit Revision
Purpose Method/Research:
Deliverables Outcome if known Non-Personal Professional Promotion
Neurology Specialty Center Development
Purpose Method/Research Input Deliverables Outcome if known Consumer Website Revision Assessment
Website Metrics, SEO, and Paid Search Analysis
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PARTNERSHIPS
AWARDS
2011 WebAward for Outstanding Achievement in Web Development
Winning Entry: Increlex Brand Website Award: Pharmaceuticals Standard of Excellence |